Privacy Policy

Effective Date: June 3, 2025
Last Updated: July 7, 2025

This Privacy Policy describes how ColorandChill.com, operated by BlackMilk Studio LTD, collects, uses, and protects your personal data when you visit or interact with our website.

We are committed to complying with global privacy regulations, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA) and the United Kingdom, the California Consumer Privacy Act (CCPA/CPRA) for California residents, and other applicable data privacy laws worldwide.


1. Introduction

ColorandChill.com is a digital platform that offers downloadable and printable coloring pages for kids, adults, teachers, and families around the world. This Privacy Policy explains:

  • What personal data we collect from you
  • Why and how we use it
  • With whom we share it
  • Your rights over your data
  • How you can contact us

This policy applies to all users of ColorandChill.com, regardless of their country of residence. By using our website, you agree to the practices described in this Privacy Policy.

If you do not agree with any part of this policy, we kindly ask that you refrain from using our website.


2. Information We Collect

We collect both personally identifiable information (PII) and non-personally identifiable information (non-PII) to deliver and improve your experience on ColorandChill.com.

a) Personal Information You Provide to Us

This includes any information you voluntarily share when you:

  • Fill out a contact form
  • Subscribe to our newsletter
  • Download free coloring pages or resources
  • Enter a contest, survey, or promotional activity
  • Reach out to us for support or questions

Such information may include:

  • Full name
  • Email address
  • Country or region
  • Preferences or responses (e.g., quiz answers, survey input)

Note: We never collect payment details directly on ColorandChill.com. Any purchases are securely handled by third-party platforms or processors, whose privacy practices should be reviewed separately.

b) Automatically Collected Information

When you visit our website, we may automatically collect certain data through cookies and similar technologies. This data helps us understand how visitors use our site, optimize content, and ensure functionality.

This may include:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (desktop, tablet, mobile)
  • Pages viewed and time spent on each page
  • Referring URLs or websites
  • Click behavior and scroll depth

We may also use tools like Google Analytics and Facebook Pixel to collect this data in an aggregated form. This information does not directly identify you, but may be combined with other data to enhance site personalization or marketing (only with proper legal basis or consent where required).

3. How We Collect Your Information

We collect your information through the following methods:

a) Direct Interactions

You may provide data by:

  • Submitting a contact or feedback form
  • Signing up for our email newsletter
  • Downloading free printables or coloring pages
  • Participating in a quiz, survey, or giveaway
  • Requesting support or submitting a copyright inquiry

In these instances, we collect the personal data you choose to share with us, such as your name and email address.


b) Automated Technologies

When you interact with our website, we may automatically collect technical and usage data using:

  • Cookies
  • Web beacons
  • Pixels and tags
  • Analytics scripts (e.g., Google Analytics)

This helps us understand visitor behavior and improve your experience. You can manage your cookie preferences via your browser settings or by using the cookie consent tool available on our site.


c) Third-Party Tools and Integrations

We may receive some data indirectly via third-party platforms or services you interact with on our site, including:

  • Email marketing services (e.g., MailerLite or Mailchimp)
  • Analytics platforms (e.g., Google Analytics, Facebook Pixel)
  • Commenting systems (if enabled in future versions of the site)

These tools may use cookies or unique identifiers to track user behavior. Any information they collect is governed by their respective privacy policies.


4. Why We Collect This Information

We collect personal and usage data to serve you better, comply with legal obligations, and grow our website responsibly. Depending on the type of data and your location, we process your data on one or more of the following legal bases: consent, legitimate interest, contractual necessity, or legal obligation.

We use your data to:

  • Provide access to coloring pages and downloads
  • Send you updates, newsletters, or promotional content (only if you opt in)
  • Respond to your inquiries or feedback
  • Analyze site traffic and user behavior to improve layout, content, and features
  • Understand our audience demographics (e.g., region, device type, visitor flow)
  • Detect and prevent fraudulent activity or misuse of the site
  • Comply with legal requirements, such as data protection laws or copyright obligations

We do not sell your personal information to third parties. We only use your data in ways that are transparent, secure, and appropriate to the reason it was collected.

5. Legal Bases for Processing Personal Data

If you are located in the European Economic Area (EEA), United Kingdom, or any region governed by GDPR, we are required to disclose the legal grounds on which we process your personal data. We only use your data when we have a valid legal basis to do so.

The legal bases we rely on include:

a) Consent

We will process your personal information when you have clearly given us permission. This applies to:

  • Subscribing to our newsletter or email updates
  • Accepting cookies that collect personal data
  • Participating in surveys, contests, or interactive features
    You have the right to withdraw your consent at any time by contacting us at contact@colorandchill.com or using the unsubscribe options in emails.

b) Contractual Necessity

Some data is necessary for us to fulfill our obligations to you, especially when:

  • You request a specific download or printable
  • You expect us to provide ongoing service or communication (e.g., digital product access)

c) Legal Obligation

We may be required to process and retain some data to comply with legal requirements, such as:

  • Responding to valid government or legal requests
  • Maintaining records for tax or accounting purposes
  • Handling copyright takedown notices (DMCA or similar)

d) Legitimate Interests

In some cases, we process data to support the legitimate interests of ColorandChill.com and its users, such as:

  • Understanding how our site is used to improve performance and layout
  • Preventing fraud or abuse of our content or systems
  • Sending occasional service announcements or updates related to site usage
    We always balance these interests against your privacy rights and provide opt-out options where required.

6. How We Share Your Information

We do not sell, rent, or trade your personal data to third parties. However, we may share your data with trusted service providers and third parties under the following circumstances:


a) With Service Providers (Data Processors)

We use trusted third-party services to help us operate and improve ColorandChill.com. These may include:

  • Email marketing platforms (e.g., MailerLite, Mailchimp) to send newsletters
  • Website hosting and analytics providers (e.g., Cloudflare, Google Analytics)
  • Security and anti-spam tools (e.g., CAPTCHA, firewall systems)
  • Survey or quiz tools (e.g., Typeform, Google Forms)
    These third parties are only authorized to process your data on our behalf and must comply with strict data protection agreements.

b) In Legal or Regulatory Situations

We may disclose your personal data if required to:

  • Comply with applicable laws, regulations, or legal proceedings
  • Respond to lawful requests from authorities (e.g., court orders, subpoenas)
  • Enforce our Terms of Use or protect our legal rights, users, or others

c) In the Event of a Business Transfer

If BlackMilk Studio LTD undergoes a merger, acquisition, sale of assets, or bankruptcy, your personal data may be transferred as part of that transaction. We will notify users in advance if any such changes affect your rights or how your data is used.


d) With Your Explicit Consent

In rare cases, we may ask to share your information with a third party for a new purpose (e.g., co-branded giveaways, partner content). We will only do this with your clear and affirmative consent.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze site traffic, and personalize content on ColorandChill.com. This section explains how cookies work, what we use them for, and how you can manage your preferences.


a) What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They help websites remember your preferences, improve functionality, and track user behavior across sessions.


b) Types of Cookies We Use

Type of CookiePurpose
Essential CookiesThese are required for the core functionality of the site, such as loading pages or securing forms. Disabling them may affect your ability to use the site.
Performance CookiesThese collect anonymized data on how users interact with the site (e.g., which pages are most visited), helping us improve user experience.
Functional CookiesThese remember your preferences and choices (e.g., language or region) to offer a more personalized experience.
Analytics CookiesTools like Google Analytics help us understand visitor behavior and improve site design and content.
Marketing/Tracking CookiesUsed to track user behavior across websites and display relevant advertising (e.g., Facebook Pixel). These require user consent in many regions.

c) Third-Party Cookies

Some cookies on our site may be set by third-party services we integrate, such as:

  • Google Analytics
  • Facebook (Meta) Pixel
  • Email marketing platforms (tracking open rates or clicks)

These third parties may collect data in accordance with their own privacy policies.


d) Managing Cookies

You can manage or disable cookies via:

Under GDPR and other laws, non-essential cookies will only be activated after you give explicit consent.


8. Your Data Protection Rights

Depending on your location, you have specific rights over your personal data. ColorandChill.com is committed to respecting these rights and providing you with clear options to access, control, or delete your information.


a) If You Are in the European Economic Area (EEA) or UK – GDPR Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access – Request a copy of your personal data
  • Rectify – Correct inaccurate or incomplete information
  • Erase – Request deletion of your data (“right to be forgotten”)
  • Restrict processing – Ask us to limit how we use your data
  • Object – Object to processing based on legitimate interests or direct marketing
  • Data portability – Receive your data in a structured format for transfer
  • Withdraw consent – If data was collected based on your consent, you can withdraw it at any time

You can exercise these rights by contacting us at contact@colorandchill.com. We will respond within 30 days.


b) If You Are a California Resident – CCPA/CPRA Rights

If you are a resident of California, you are protected by the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Your rights include:

  • Right to Know – Request the categories and specific data we’ve collected about you
  • Right to Delete – Request deletion of your personal information
  • Right to Opt Out – Say no to the “sale” or “sharing” of personal data (we do not sell your data)
  • Right to Correct – Request correction of inaccurate personal data
  • Right to Limit Use of Sensitive Personal Information (if applicable)
  • Right to Non-Discrimination – You won’t be penalized for exercising your rights

To make a CCPA request, email us at contact@colorandchill.com with the subject line “CCPA Request”. We may need to verify your identity before fulfilling your request.

c) If You Are a Canadian Resident – PIPEDA Rights

If you reside in Canada, your personal data is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA). Under PIPEDA, you have the right to:

  • Be informed – Know why your data is being collected, used, or disclosed
  • Access – Request to view or obtain a copy of your personal information
  • Correct – Request corrections to inaccurate or outdated data
  • Withdraw consent – Withdraw your consent at any time, subject to legal or contractual restrictions
  • File a complaint – Contact the Office of the Privacy Commissioner of Canada if you feel your rights have been violated

You may exercise any of these rights by emailing us at contact@colorandchill.com. We will verify your identity before proceeding and respond within the timeframes established by law.


9. How to Exercise Your Rights

If you wish to access, correct, delete, or restrict the use of your personal data, or object to specific processing, here’s how you can reach us:

📧 Email: contact@colorandchill.com
📍 Mailing Address:
BlackMilk Studio LTD
3 Frederick Street
Kings Cross, London, WC1X 0ND
United Kingdom

When submitting a request:

  • Please provide your full name, the email you used on our site, and the nature of your request
  • We may need to verify your identity before processing certain rights (e.g., access or deletion)
  • For privacy and security, we cannot disclose data to unauthorized parties

We aim to respond within 30 calendar days for all verified privacy-related requests, as required by GDPR, PIPEDA, CCPA, and other applicable laws.


10. How We Protect Your Data

ColorandChill.com takes the security of your personal information seriously. We implement appropriate technical and organizational safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction.

Our security measures include:

  • SSL encryption on all website pages and forms
  • Firewall protection and security monitoring
  • Access controls that limit data access only to authorized team members
  • Regular updates and vulnerability scans on our website infrastructure
  • Data minimization – we only collect what is necessary

While we take every reasonable precaution to protect your information, no digital transmission or storage method can ever be 100% secure. By using our site, you acknowledge and accept this inherent risk.

11. Data Retention

We retain personal data only for as long as is necessary to fulfill the purposes for which it was collected, including:

  • Providing access to downloads and services
  • Meeting legal, regulatory, or accounting requirements
  • Enabling customer service follow-up or support
  • Preserving records of consent and opt-in for compliance

Retention periods depend on:

  • The type of information collected
  • The nature of the user interaction (e.g., newsletter signup vs. contact form)
  • Legal requirements for data storage (e.g., audit or tax documentation)

Specific examples:

  • Newsletter subscription data: Retained until you unsubscribe
  • Contact form submissions: Stored for up to 12 months for follow-up, unless deleted upon request
  • Analytics data: Anonymized and stored via third-party tools (e.g., Google Analytics) based on their retention policies

Once your data is no longer needed, we securely delete, anonymize, or archive it in accordance with industry best practices.

If you would like your personal data erased sooner, you may request deletion at any time by contacting contact@colorandchill.com.


12. Children’s Privacy (COPPA Compliance)

Protecting children’s privacy is extremely important to us. ColorandChill.com is designed to be family-friendly and safe for all ages, but we do not knowingly collect personal information from children under the age of 13 without verified parental consent.

If You Are a Parent or Guardian:

If you believe that your child has provided personal data to us without your consent, please contact us immediately at contact@colorandchill.com, and we will take steps to delete such information as quickly as possible.


For U.S. Residents:

We comply with the Children’s Online Privacy Protection Act (COPPA), which prohibits the collection of personal data from users under 13 without prior parental consent. Our coloring pages may be appealing to children, but we do not request or require any personal information to access our content.


For EU/UK Users:

We also follow the GDPR Age of Digital Consent, which varies by country (typically 13 to 16). If we discover that we have collected data from minors without appropriate consent, we will delete it promptly.

13. International Data Transfers

ColorandChill.com is operated by BlackMilk Studio LTD, based in the United Kingdom, but we serve users worldwide. As a result, your personal data may be transferred to, stored in, or processed in countries outside of your own, including countries that may not offer the same level of data protection as your jurisdiction.

Key details:

  • If you are located in the European Economic Area (EEA) or the UK, we ensure that data transfers outside these regions are conducted in accordance with the General Data Protection Regulation (GDPR) and UK GDPR.
  • For example, we may use standard contractual clauses (SCCs) approved by the European Commission when working with third-party processors in the United States or elsewhere.
  • For Canadian and Californian users, data transfers are handled securely and in compliance with PIPEDA and CPRA frameworks.

Security Measures:

We take additional safeguards to protect your data during international transfers, such as:

  • Limiting access only to essential personnel
  • Encrypting data during transit and storage
  • Using privacy-conscious service providers with strong security reputations

By using our website and submitting your data, you consent to the transfer and processing of your information in countries outside of your residence, including the United Kingdom.


14. Links to Other Websites

ColorandChill.com may contain links to third-party websites for your convenience or reference — such as external coloring tools, partner resources, recommended services, or content hosted elsewhere (e.g., YouTube, Pinterest, or Shopify).

Please note:

  • We are not responsible for the privacy practices, security, or content of any third-party sites.
  • Once you leave ColorandChill.com by clicking an external link, this Privacy Policy no longer applies.
  • We strongly encourage you to read the privacy policies of any website you visit through external links provided on our site.

We do not control or endorse the privacy behavior of these third parties, and visiting them is entirely at your own discretion.

15. Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect:

  • Changes in legal requirements
  • Updates to our website features or data processing practices
  • Improvements to transparency or user rights

Any changes will be posted directly on this page with a new “Last Updated” date at the top. If the changes are significant, we will provide a more prominent notice (e.g., via email or website banner, if you have provided consent for such notifications).

Your Responsibility:

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your data and uphold your rights.

Your continued use of ColorandChill.com after any changes to this Privacy Policy constitutes your acceptance of those changes.

16. Contact Us

If you have questions, concerns, or requests regarding your personal data or this Privacy Policy, you may contact us through one of the following channels:


📍 By Mail:

BlackMilk Studio LTD
3 Frederick Street
Kings Cross, London, WC1X 0ND
United Kingdom


📧 By Email:

Privacy Contact Email: contact@colorandchill.com


🧾 By Web Form:

To submit a privacy-related request (access, deletion, correction, objection, etc.), please use our secure request form:
👉 Privacy Request Form


👤 Data Protection Officer (DPO):

In compliance with GDPR Article 37, we have appointed a Data Protection Officer to oversee our data handling practices.

DPO Contact Name: Data Protection Officer, BlackMilk Studio LTD
DPO Email: dpo@colorandchill.com

You may contact our DPO directly for matters related to data protection, legal compliance, or your privacy rights.